WHAT YOU WILL BRING TO THE TABLE

Brand Strategy & Execution Development:

• Development and implementation of brand strategies aligned with business objectives and consumer needs.
• Execute marketing plans that strengthen brand positioning, performance and profitability.
• Lead cross-functional teams to activate brand campaigns in-market, ensuring alignment with sales and trade objectives.
• Contribute to the development of brand messaging, creative assets, and campaign execution across various channels.

Commercial and Performance Management:

• Monitor and analyse brand performance metrics including sales, market share, brand equity and return on investment on marketing activities
• Collaborate with customer, shopper and sales teams to align marketing strategies with commercial targets and ensure cohesive approach across touchpoints
• Identify and implement strategies to enhance brand profitability and market penetration of your brand

Marketing Campaign Management:

• Lead the development, execution and optimisation of integrated marketing campaigns across channels
• Co-ordinate with external agencies and internal teams to ensure timely delivery of campaigns within budget and against stated objectives Assess campaign effectiveness and adjust strategies based on performance data and consumer insights.

Consumer Insight and Market Research

• Continuous understanding of external focus and curiosity to gather insights on consumer needs, market trends and competitive landscape with formal (market research methodologies) and informal approaches
• Use consumer feedback to inform mix development or improvement on go to market approach
• Stay updated on industry developments to inform brand strategy

Project Management/Leadership:

• Lead New product development projects (innovation and renovation) or cost optimisation initiatives and manage the whole process from conception to in-market ensuring in line with consumer needs
• Manage the entire product lief-cycle from ideation to discontinuation, defining required specifications that align with consumer needs and market demands.

Cross-functional collaboration:

• Collaborate with sales, customer, shopper marketing, operations and external partners to ensure cohesive strategies which factors unlocking opportunities across the value chain.
• Serve as brand ambassador internally fostering collaboration and engagement across functions.

Budget Management and reporting:

• Develop and manage the brand marketing budget ensuring efficient allocation of resources and right return on investment.
• Preparing regular performance reports for senior management with view on key insights, challenges and opportunities

Key Skills and competencies:

• Strategic thinking: Ability to develop medium term brand strategies whilst being adaptable to market changes
• Analytical skills: Proficiency in interpreting data to drive decision-making and performance improvement.
• Project Management: Strong organisational skills to manage multiple projects effectively within stipulated timelines.
• Communication skills: Strong verbal and written communication abilities to convey brand vision, challenges and corrective actions
• Creative thinking skills: Ability to think outside the box in problem solving and generating fresh ideas for brand initiatives

Experience and Qualifications

• Bachelor’s degree in marketing, commerce or a related field
• 4+ years of experience in brand management or marketing
• Ability to work in a fast-paced environment with tight deadlines
• Technical skills: Proficiency in marketing analytical tools, digital marketing platforms, brand finance and demand forecasting processes
• In-depth understanding of consumer behaviour and competitive landscape