Trying to write a job advert that attracts top talent for the first time especially, can feel a bit overwhelming if you are new to the online hiring world, but it is one of the most important things you’ll do for your business. A good job advert is more than just a list of tasks, it’s your sales pitch to the best candidates in the market.

At JobGround, we want to help you find the perfect fit. Here is a step-by-step guide on how to write a job advert that stands out and attracts high-quality applications.

1. Start with a Clear, Standard Job Title

It might be tempting to use “creative” titles like Coding Ninja or Sales Rockstar, but most candidates don’t search for those terms.

• • Do: Use industry-standard titles like Junior Accountant, Retail Store Manager, or Graphic Designer.

  • Why? Search engines and job boards (like ours!) use these titles to show your ad to the right people.

2. Introduce Your Company (The “Why”)

Top candidates aren’t just looking for work; they are looking for a place where they fit in. Use the first paragraph to tell them who you are.

• • What does your company do?

  • What is your office culture like?

  • Why is this a great place to work?

3. The “Day in the Life”: Job Responsibilities

Instead of a dry list of duties, describe what the person will actually be doing. Keep this to 5–10 bullet points.

• • Focus on the most frequent tasks.

  • Explain how this role helps the company succeed.

  • Example: “You will be responsible for managing our social media channels and engaging with our community daily.”

4. Distinguish “Must-Haves” from “Nice-to-Haves”

Many great candidates don’t apply because they think they need to tick 100% of the boxes. Be clear about what is essential.

• • Requirements: “At least 2 years of experience in X” or “Valid Driver’s License.”

  • Preferences: “Experience with [Software Name] is an advantage but not essential.”

5. Be Transparent About the “Deal”

In the South African market, transparency builds trust. You don’t always have to post the exact salary, but providing a range or a list of benefits goes a long way.

• • Location: Is it office-based, remote, or hybrid?

  • Benefits: Do you offer flexible hours, training opportunities, or medical aid?

  • Salary: Even a “Market Related” mention helps, though a range like “R15,000 – R20,000” usually gets 30% more applications.

6. The “Call to Action”
Tell the candidate exactly what to do next. For example, remind them to upload their latest CV or if you require a portfolio, mention it clearly at the bottom, so that they can ensure they have uploaded the required documents to their JobGround profile. 

 Pro Tip for Employers:
Proofread your ad! Spelling and grammar mistakes in a job post can make your company look unprofessional. Read it once, check it twice, and then hit that “Post Job” button.